Not the pictures
It’s not about creating pretty pictures, using the best cameras, creating interesting visual effects; fun though this might be.
It is about understanding the audience, the stories that will grab their attention, identifying the messages that will resonate with them, persuade them to think or act the way you want them to.
And it is about understanding where and how the video will be watched; typically, how video works on the web at a psychological level.
So we have a process that draws out our clients’ knowledge of their product or service and combines it with our experience to develop an overall strategy and individual videos that meet your objectives and budget.