"There is no doubt that video is the most effective means of gaining attention and getting a message across quickly and effectively!"
Wouldn't it be great if it could also be:
It can be...
...if you take the right approach!
Inform, Educate, Entertain
Ninety years ago Lord Rieth coined the phrase that became the BBC's mission. Today, every user of film should appreciate that every film should contain these three elements if it is to work at the highest level.
As a commercial user of film your objective is probably to inform and educate your audience; tell them about your offer and help them understand why they should invest in it, but if you don't entertain your audience they will never watch your film.
And if your object is to entertain? The best novels challenge perceptions and offer new perspectives - and so do the best films.
What ever your business, we can help you blend all three together...